Episode #12 | Job Searching, Social Network Marketing, and Vanity Names & Domains
Podcast: Play in new window | Download (Duration: 50:30 — 29.0MB)
Giovanni Gallucci, the social media ninja, joins us for this weeks episode covering a range of Social Media topics as well as a few questions about starting your own business vs. working for others.
Show Notes
Twitter vs. Facebook for Online Marketing
I heard somewhere that Twitter is superior to Facebook for the purposes of online marketing (not spamming — just getting your site out there) due to its being Google-searchable, whereas Facebook is hidden from the search engines. Do you guys agree with that?
- Sean Cavendish
The challenge with Twitter is that you need to develop an audience, create brand evangelists, entertain, and educate. But we don’t recommend using it for SEO purposes because Twitter content disappears after about a month.
Facebook fan pages are exposed to the search engines, even though personal pages are not; However, the benefits from SEO are not the reason to focus on it. Facebook actually drives more traffic to Websites than Twitter does, which means that spending time developing a following there can result in significant referrals to your own content.
Social Networking Vanity Names
I am starting to thing it is a good idea to reserve the company name on all Social Networking sites, to not lose an optimal naming opportunity (even if you don’t use it). What do you see as a trend?
Also, to my knowledge Facebook does not currently offer company or business (not individual accounts) vanity URL’s? Do you know when? I don’t want to lose the naming opportunity.
- Brian Flores
Short answer is YES! Lock up your company names in all the social sites you can. And while you’re at it, you might want to register names such as yourdomainSUCKS.com in order to prevent anyone from getting it later.
How Public Profiles Impact Job Searches
Is it worth having a blog, public Twitter feed, Facebook profile, etc. when you are searching for a job? I have a nasty feeling that my work to achieve good Google rank may negatively affect my 4 month (ongoing) job search.
- Daniel Voyles
Well, the first rule of the internet still applies – namely, don’t put anything out there that you wouldn’t want a prospectve employer to read. HR departments absolutely do background checks online and are just looking for a reason to disqualify candidates. So, don’t give it to them!
Having said that, we offer a whole host of ways to improve your job search. So if you get a job by following one of our hacks, please let us know!
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